Modern Kintsugi B*obie Cups –– Breast Cancer Awareness 2021

Hello everyone!

We are back with our yearly affair to raise funds for Breast Cancer awareness!

These Modern Kintsugi B*obie Cups are upcycled from slightly flawed / overstock pieces from a manufacturer who hand makes wares for a Michelin restaurant in Stockholm, Sweden.

Modern Kintsugi Breast Cancer Awareness
Shop our Modern Kintsugi B*obie Cups Collection here 

Like every one of us, each b*ob illustration is unique –– we hand-painted them in different shapes and sizes. But, most importantly, the mastectomy scars are painted with gold.

Modern Kintsugi Breast Cancer Awareness
Shop our Modern Kintsugi B*obie Cups Collection here 


The Breast Cancer Foundation relies on donations, sponsors and fundraising activities to run various programmes and services. We are pledging 15% of our proceeds to BCF.

Our Modern Kintsugi B*obie Cups Collection is available here.

Honestly, I had my concerns about posting and launching a collection that combines breast illustrations and the philosophy of Kintsugi in fear of it being viewed as 'disrespectful'.

In hopes of seeking some comfort & affirmations, I searched up 'Breast Cancer Kintsugi' on Google. I discovered that the philosophy of Kintsugi is used to celebrate the mastectomy scars left behind by breast cancer.

They are both meaningful and beautiful; thus, I'll be sharing them with you.

1. A painting by Breast Cancer Survivor, Adriana E.S.F.

“I came across the Japanese art of Kintsugi during chemotherapy.

The concept, of mending broken pottery with gold, stuck with me.

Many times I felt broken, but I kept Kintsugi in mind. I painted the mastectomy scar gold too, as I see it as a part of my story now.”

Quoted from –– Healing with Gold by Adriana E.S.F.


2. Reconstructed by FORM –– a very meaningful and beautiful photography campaign

Reconstructed by FORM
Reconstructed by FORM


3. Kintsugi and Your Body After Breast Cancer –– a podcast by Survival Is Insufficient

“The Japanese art of Kintsugi can be a powerful metaphor for healing your relationship with your body after breast cancer.

Whether you choose a more literal interpretation or a symbolic interpretation, accepting your body is an important step in the healing process after cancer treatments end.

Quoted from –– Kintsugi and Your Body After Breast Cancer


Why do we raise funds for Breast Cancer Foundation yearly?

My aunt is a breast cancer survivor, and my best friend’s Mum passed on from breast cancer.

I have been a breast cancer awareness advocate for 8 years now.

It all started in 2013 when I did a breast cancer awareness campaign for a school assignment when I was majoring in Advertising at Nanyang Academy of Fine Arts.

In 2015, I did a pro-bono campaign –– Ladysaver Soap to raise awareness for BCF with my first agency.

We designed &power sticker sets in 2019 and attended Heroes In Pink organised by WeWork and Love Bonito. At the event, I witnessed the active lifestyle that the breast cancer survivors lead with programmes like BCF Paddlers In The Pink (Dragon Boat Programme) and more. These breast cancer survivors are a testament to strength, grit and women empowerment.


Last year, we designed and hand made B*ob Trays and B*obie Pins.


Breast Self Examination

I do my breast self-examination while showering as it’s the most convenient for me.

*The best time to do a monthly self-breast exam is about 3 to 5 days after your period starts. Do it at the same time every month. Your breasts are not as tender or lumpy at this time in your monthly cycle.

Extracted from –– Breast self-exam


Closing Notes

Other than raising funds for Breast Cancer Awareness, our Modern Kintsugi B*obie Cups Collection serves as a timely reminder to perform your monthly breast self-examination as part of your self-care routine.

Thank you for reading and we are looking forward to your kind support! You can donate directly to the Breast Cancer Foundation or purchase from our Modern Kintsugi B*obie Cups Collection where 15% of our proceeds goes to BCF.


Take care & stay gold,